• Mel

Why Too Much Website Copy Isn’t a Good Idea

Why would adding too much text actually damage your website performance?

Well here are a few reasons why:

✨It overwhelms your reader

✨Poorly impacts the website design

✨Can poorly affect SEO

✨Affects conversions

When it comes to website copy, I’ve found one of two things that happen with my clients. There are those that…

  1. Find writing PAINFUL, are hesitant to open up, and the thought of a blank computer screen keeps them up at night.

  2. Overshare and will provide a ton of text with the expectation that it will ALL be included on their new website and that everyone will read EVERY word (spoiler alert: they won’t).

This is a BIG teaching moment that happens regularly.

This part of the process is the most eye-opening for my clients because it streamlines their content and allows them to truly see what they are communicating from their audience’s perspective – a great approach to use in all marketing. Plus, as a web designer, it’s my job to mold that copy into an effective website that is well designed and balanced with images but is also strategic, leading audiences(clients/customers) to more information if they choose to continue to stay on your site. I do this with my content planner; more on that later.

Today we’re going to focus on scenario #2 because it’s the most common.

I know what you’re thinking; your website is your time to shine, and it is…to an extent.

You have this platform to share everything you’re all about, AND while it is an exciting time…putting it all out there is like coming on too strong on a first date. You don’t want to overwhelm with a ton of text and scare someone away when you only have seconds to make the right impression.

Yes, you want to give a little background and share that you’re an expert and the service or product you’re offering is legit, BUT don’t forget that your site isn’t ALL about you.

It’s about your clients, providing a meaningful online experience, and making a connection with them.

I’m not saying NOT to include this information, but to repurpose it and use it strategically like in a…

✨Blog post

✨Sub/landing page

✨Social media content

…are all great options.

These things should be layered in for your core audience to discover. You know, those who are invested in what you are doing, like the ppl ready for a second and third date that are coming back for more.

So how do I navigate too much or too little text with clients?

With my content planner written exclusively for my clients!

It allows me to rework text easily, trimming content down while gathering the necessary information from those who shy away from writing or have too much of it! I can easily edit copy into strong messaging while balancing content with enough background info that sparks a genuine connection.

Does your copy keep you up at night, or are you a Chatty Cathy online?

Hop on my calendar and let’s see how I can help you write a website copy that converts. ✨ 🗓️


Melonie ‘Mel’ Mottice, M.S. is the owner and designer behind Grassroots Creative Company, a Wix Website Design and Branding Studio for women supporting women. A computer nerd at heart, Mel started designing on her Packard Bell computer at 11. That passion led her to study web design and writing in undergrad and earn her master’s in marketing and communication. After working a 9-5 for 12+ years, she opened Grassroots Creative Company in 2018. Today she works exclusively with other female movers and shakers struggling to get their businesses online, all from her judgment-free studio outside Cleveland, Ohio. The Grassroots design process is manageable, fun, and easy, consisting of genuine one-on-one partnerships built on kindness, respect, understanding, and accountability.


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