Website Copy Dos & Don’ts
Updated: Jan 15
Writing copy for your website can be challenging.
There are a lot of things to consider. From the amount of text to the best editing software and remembering a call to action in the right places...all while sounding like yourself AND making a genuine connection with a complete stranger in a matter of seconds...yeahhh, no pressure.
Sarcasm aside, it is possible. One of the things I enjoy most is guiding my clients through writing their website copy.
Here’s what you need to do when developing your website copy. 👇
—- DO —--
✔️Break the text up: use headings, subheadings, bullet points. Make it easier for your visitor to break down and read your copy.
✔️Stay on brand: When writing your copy, make sure to use your voice. Don’t forget to keep using your brand front and colors throughout the website (don’t stray!).
✔️Include a call to action: What do you want your visitors to do when they’re on your website?
✔️Edit your copy: Make sure your copy is engaging and converts. Use Grammarly to check all punctuation, grammar, and wording.
—- DON’T —--
❌Make it complicated: Make sure your copy is conversational and meaningful instead.
❌Include lots of text: Less is more, your visitor doesn’t want to be bombarded with lots of information.
❌Use images taken by others and NEVER plagiarize
Still struggling with your website copy? Schedule a consultation with me here to chat! 💬
Melonie ‘Mel’ Mottice, M.S. is the owner and designer behind Grassroots Creative Company, a Wix Website Design and Branding Studio for women supporting women. A computer nerd at heart, Mel started designing on her Packard Bell computer at 11. That passion led her to study web design and writing in undergrad and earn her master’s in marketing and communication. After working a 9-5 for 12+ years, she opened Grassroots Creative Company in 2018. Today she works exclusively with other female movers and shakers struggling to get their businesses online, all from her judgment-free studio outside Cleveland, Ohio. The Grassroots design process is manageable, fun, and easy, consisting of genuine one-on-one partnerships built on kindness, respect, understanding, and accountability.