• Mel

Design Like a Pro: Website Whitespace

What it is and why your website needs it

Whitespace is your new BFF!

But, before you become new besties, let's talk about what it is.

What is whitespace?

In design, whitespace is the empty or negative space around your images/text that causes a visual break between your content.

Why you need it

It can balance the elements of your design. Emphasize what you want to stand out and lead your audience to where you'd like them to focus on.

It is a MUST in any solid design. Online, in person, web design is no different.

So, don't be afraid of using white space on your website.

I know that it's very tempting to fill space with lots of information, images, and graphics. But having little white space on your website can lead to overcrowding and confuse the visitor on where to look!

Using white space, and giving your website design space to breathe, can make or break the actual message you're trying to convey.

Here are some of the things you should be doing on your website to ensure your pages look uncluttered, clean, and professional:

🌟Buttons and CTA - make them big!

🌟Breaks - give breaks in your content

🌟White space doesn't have to mean white - remember, white space doesn't have to just be white. It's just space around your content so it can be a block of your branded color.

🌟 Space out your content - Give your website copy space to breathe so it's easily digestible for your audience to read.


If you're looking for an expert web designer, let's chat. 💬

Melonie ‘Mel’ Mottice, M.S. is the owner and designer behind Grassroots Creative Company, a Wix Website Design and Branding Studio for women supporting women. A computer nerd at heart, Mel started designing on her Packard Bell computer at 11. That passion led her to study web design and writing in undergrad and earn her master’s in marketing and communication. After working a 9-5 for 12+ years, she opened Grassroots Creative Company in 2018. Today she works exclusively with other female movers and shakers struggling to get their businesses online, all from her judgment-free studio outside Cleveland, Ohio. The Grassroots design process is manageable, fun, and easy, consisting of genuine one-on-one partnerships built on kindness, respect, understanding, and accountability.


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