• Mel

5 Reasons Why Your Brand Isn’t Working

Have a sinking feeling that your brand isn’t working anymore?

Maybe it was great once or it was something you just put together in a pinch, but now you’re questioning it. Chances are, it’s time to make a change.

Here are a five reasons why your brand is failing:

1️⃣Unprofessional brand identity: If you have different fonts, colors, voice, and imagery throughout your website, it can become confusing for your visitor. Keep it basic with consistent brand colors, fonts, etc. This will bring professionalism to your brand.

2️⃣Your logo doesn’t work: Outdated, poorly designed logos can put a potential customer off a brand. First impressions matter, and your logo is part of that. Take a deeper look into it. Does it represent your brand in the best light?

3️⃣Your brand voice does not align with your customer: using complex words? Or a lot of slang? If your customer does, then that’s fine! But if they have NO IDEA what you’re talking about, this can put them off. Use professionalism in your language across all platforms and be mindful of matching it with how your consumer speaks.

4️⃣Inconsistency: Spent SO much time on your social media? Only for you to neglect your website? There is nothing worse than seeing an incredible social media account than visiting an outdated website... Check out the bounce rate on your Google Analytics to see if this is a problem.

5️⃣It’s all DIY: You may have a tiny budget to play with or feel that you can do everything yourself, but your brand might be negatively impacted by your decision to go DIY. Invest in a professional branding expert or website designer - they will elevate your brand and help bring it together cohesively.

Do you feel as if your website needs an update? Send me a message, let’s see how I can design a stunning website to ensure your brand looks professional. ✨

If you need help with your brand, schedule a session with me to discuss.

We'll chat about all the details. Reach out here 💬


Melonie ‘Mel’ Mottice, M.S. is the owner and designer behind Grassroots Creative Company, a Wix Website Design and Branding Studio for women supporting women. A computer nerd at heart, Mel started designing on her Packard Bell computer at 11. That passion led her to study web design and writing in undergrad and earn her master’s in marketing and communication. After working a 9-5 for 12+ years, she opened Grassroots Creative Company in 2018. Today she works exclusively with other female movers and shakers struggling to get their businesses online, all from her judgment-free studio outside Cleveland, Ohio. The Grassroots design process is manageable, fun, and easy, consisting of genuine one-on-one partnerships built on kindness, respect, understanding, and accountability.


#websitedesigner #workwithapro #websitebranding #digitalbrand #brandidentity #wixwebdesign


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