5 Key Things to Include ON Your Website
Updated: Sep 5
There are a lot of things you can include on your website. But, should you put it all out there and include EVERYTHING -or- just the basics as an attempt to keep the mystery alive through a minimal approach?
Clients ask this question A LOT because, on one hand, we don't want to overwhelm our online audience with too much info, yet on the other hand, we still need to include everything they'll need. Not sure where to start?
Here are five key things to include...
Brand. Of course, you want to have your logo, color palette, and voice included in your text so people can get an idea of your personality and what you're all about.
Tagline. Include a sentence or two above the fold on your homepage describing what you do and who you serve. You'll be surprised at how many sites don't include this, which leaves visitors in the dark.
Primary Call to Action (CTA). This is what action you want your clients to take. You’re going to use your CTA in your buttons. So, buttons with the text like Learn More, Contact, Book to Schedule, RSVP to an event – all great CTAs to include. Your primary should also be front and center on your homepage, in your navigation, and sprinkled throughout your website.
Contact with Frequently Asked Questions (FAQs). A contact page or section with Frequently Asked Questions (FAQs) is another must. This will save you a lot of time because your visitors can get answers to common questions they are most likely to ask. It's a win-win on both sides. They'll love having that information upfront at their fingertips, and it will save you time, too, because you won't have to respond to the same emails over and over again.
Testimonials. Strategically include five-six of your best testimonials throughout your website. They show your audience that you are good at what you do, and most importantly, establish credibility with your online audience, just like a Google review. In fact, you can even use your Google reviews on your site. Somebody is more likely to do business with you if you have quality testimonials.
What I tell clients...
Including these five things at a minimum is a great start. However, you want to layer in quality content to give your website some depth without weighing it down with every SINGLE detail that uses a ton of text.
Expand on it in a blog post and share a snippet on your social media, always linking back to your site. This encourages regular site traffic, which is fantastic for your website's overall health, allowing the audience to learn more without the overwhelm.